
Elevate your Daily Routine
Craft Roasted & Full-Flavored Taste
the story
Ashoka is a bold Indian Robusta coffee that is inspired from the remarkable legacy of Emperor Ashoka—one of India’s greatest rulers that reigned from 268 to 232 BCE known for his fierce conquests.
Ashoka’s transformation into a champion of peace, love, and dharma is a timeless testament to the strength of inner evolution.
Strength Transformed
The spirit of this coffee is inspired from The Lion Capital of Ashoka, found atop one of his pillars—one of the most iconic symbols from his reign.
The capital features four lions, symbolizing power, courage, confidence and pride. The lions are often interpreted as representing the four cardinal directions and the spread of Ashoka's principles across the world.
The pillar itself was inscribed with edicts promoting his new philosophy of governance, emphasizing moral conduct, respect for all religions, and the welfare of his people.
Ashoka is more than coffee—it’s a symbol of growth, purpose, and the lion-hearted path to inner peace.



