Our Mission
At Valiant&Company, we're driven by two passions:
1. creating the freshest specialty-grade coffee to keep you driven;
2. the love for the 'Big Cat' (Panthera family) and all animals, people and our planet.
At our core, we are a specialty coffee company born from a deep sense of purpose — to fuel those who rise each day with courage, passion, and an unwavering commitment to hard work and seek victory.
At Valiant&Company, we believe that every purchase has the power to create positive change.
We will proudly donate 1% of our sales to raise awareness about the decline of the Panthera family and the ethical concerns surrounding the captivity of wild animals and to support efforts to protect them.
There are many ongoing causes to serve in the world today and would love to help, so the more you buy and the more we grow, the more we will donate.
Let's build a better tomorrow together.
Big Cats Statistics 2024
With your support, our goal is to create more awareness as the 'Big Cat' (Panthera family) numbers are in decline. Animals need to be treated with compassion and respect, not only for their own intrinsic value but also for the critical roles they play in the natural world.
A sobering statistic — there are only tens of thousands of big cats left on Earth. In fact, many species of big cats have seen their numbers decline by more than 90% in just the last 50 years.
Primarily, the decline is due to habitat loss, poaching/illegal wildlife trade, and conflicts with humans.
Tigers, once roaming vast areas of Asia, are now critically endangered, with fewer than 4,000 left in the wild. African lions, which once numbered in the hundreds of thousands, are also struggling to survive as their habitats shrink and face increased threats from human activities.
