Core Values
Fueled by passion and purpose, we are driven by these principles. It guides us in fostering community, encouraging growth and success, and to uphold the highest standards while striving for excellence.
Courage
We are inspired by the lion’s bravery and unwavering confidence. Courage is at the heart of everything we do, encouraging our community to face challenges, embrace risks, and step into every day with the strength to overcome adversity.
Together, we move forward — stronger, braver, better.
Perseverance
We believe in the power of persistence. We are committed to fostering a spirit of determination, helping individuals push through obstacles and keep moving forward, no matter how tough the journey may seem.
Whatever you're up against today — keep going. Your victory is just around the corner.
Hard Work
Hard work is at the heart of everything we do. Like the lion—resilient, focused, and relentless—we approach each day with determination and pride in our craft.
From sourcing the finest beans to perfecting every roast, our team puts in the time, energy, and care needed to deliver exceptional quality.
Passion
Passion is the driving force that powers our brand. Just as the lion pursues its goals with fierce enthusiasm, we encourage our community to chase their dreams with unwavering passion, knowing that every step forward is a step toward greatness.
We love coffee, our customers, partners, planet and cause.
